Confidence in Colour: Embracing Vibrant Formalwear in Midlife

Ever notice how slipping into a bright, gorgeous colour can instantly lift your mood? It’s not your imagination - colour truly has power. Studies show that vibrant colour don’t just flatter your features - they can actually boost your confidence.

The Psychology of Colour & Confidence

A recent style report noted that pairing emerald green with rich navy is especially empowering for women over 50, flattering mature skin tones and creating an air of confidence. As one colour psychologist explains, “When women in their fifties and beyond wear emerald and navy together, something magical happens - they feel more authoritative and vibrant instantly.” 

The takeaway? Don’t fall for the old myth that women over 50 should stick to black or beige. In midlife, vibrant colour can be your secret weapon.

Breaking the “Beige” Habit

Many of us grew up with outdated “rules” that older women should dress quietly or avoid bold hues. But now’s the time to break them. 

Wearing colour isn’t about trying to look younger - it’s about expressing joy, confidence, and personality. Jewel tones like ruby, sapphire, and amethyst aren’t just sophisticated - they light up your face and help you stand out (in a good way) at any formal event.

Flattering Hues for Midlife Women

Not sure which colour will flatter your features? Here are a few timeless suggestions:

• Jewel tones: Emerald, sapphire, amethyst -stunning on all skin tones, especially with silver or deep hair shades.
• Soft pastels: Blush pink, lavender - feminine and flattering without being overwhelming.
• Bolder brights: Fuchsia, cobalt, deep coral - when worn in chic silhouettes, they feel refined and intentional.

Pro tip: Start small. Try a vibrant scarf or a scarlet clutch. You might be surprised how quickly you're ready for a full jewel-toned ensemble!

Also, consider your skin’s undertone. If you have warm undertones, vibrant greens and corals will pop. If you have cool undertones, look for sapphire blues and magentas.

The Mood-Boosting Magic of Colour

There’s real science behind why wearing colour makes you feel happier and more confident. "What we wear affects how we feel so much that it can distort and determine our thoughts and judgments." says psychologist Karen Pine in her book, Mind What You Wear: The Psychology of Fashion.

This is called “dopamine dressing” - the idea that wearing bright, mood-lifting colours literally triggers feel-good chemicals in your brain. A sunny yellow dress or ruby red gown can increase your energy, boost your confidence, and help you radiate positivity.

Tips for Embracing Vibrant Formalwear

• Start small if needed: Add a pop of colour with shoes or a wrap before going head-to-toe.
• Pair bold with neutral: Combine an emerald green blouse with a black skirt or a fuchsia gown with nude heels.
• Find your power colour: Think of colours that always bring compliments - build your look around that.
• Try unexpected combos: Emerald and navy is a current power pairing. Ruby and gold? Iconic. Try swatches and trust your instincts.
• Own it: The most powerful accessory is confidence. Stand tall, smile, and enjoy being the radiant woman in colour.

Confidence Looks Good on You

By embracing colour in your 50s and beyond, you’re not just following a trend - you’re sending a message. You’re confident. You’re modern. You’re still evolving and embracing the joy of standing out.

Research shows that people who wear high-chroma colours are seen as more energetic and outgoing - and that perception becomes reality when you feel great in what you're wearing.

✨ Ready to Add a Burst of Colour to Your Wardrobe?

Explore our designer rentals and find the hue that makes your heart sing. Our designer rentals help you shine in vibrant, elegant fashion - without the commitment of buying.

Need help finding your power colour? Book a try on - we’ll help you discover what lights you up, flatters your features, and makes you feel incredible.